Credit Suisse Extends NY Philharmonic Partnership
Credit Suisse and the New York Philharmonic, America’s oldest symphony orchestra, have renewed the Bank's Global Sponsorship of the Orchestra for three additional years. The partnership, which was one of the Bank's first major cultural initiatives in the Unitest States, began in the 2007–08 season, and offers benefits at all events in New York, across the United States, and around the world. Financial terms of the agreement were not disclosed.
The global partnership has helped extend the reach of the New York Philharmonic to new audiences, making its performances accessible beyond Lincoln Center's Avery Fisher Hall, through media extensions including radio broadcasts, Internet streaming, recordings and downloadable concerts, and residencies and international concert tours.
Since the 2007 season, Credit Suisse has also supported Free Dress Rehearsal on the opening day of each season; as well as sponsoring the Philharmonic's global tours.
“Credit Suisse has been a fantastic partner of the New York Philharmonic,” said Philharmonic Chairman Gary W. Parr. “It is a company with a commitment to quality, integrity, and innovation, and its support has been critical to the Orchestra, both at home in New York and abroad in the numerous cities to which we have traveled in the past three years.”
Alec Baldwin, who hosts the Philharmonic’s national radio broadcasts, shared his own thoughts on the renewed partnership.
“We have to thank Credit Suisse,” he said, “because to have this kind of corporate underwriting in the world of classical music is so important. Finding corporate underwriting for arts endeavors that are as substantial as the New York Philharmonic and the mission of the New York Philharmonic is expensive. We can’t thank Credit Suisse enough for what they do for the arts, and for the arts here in New York.”
“Credit Suisse is proud to renew our exclusive Global Sponsorship of the New York Philharmonic,” said Paul Calello, CEO of Credit Suisse’s Investment Bank and New York Philharmonic Board Member. “This partnership underscores our commitment to excellence, which the Orchestra certainly exemplifies. We look forward to continuing to sustain the orchestra's important achievements as a vital institution in New York City and, through its extensive touring, as an American treasure that is highly regarded around the world. We also look forward to taking part in the many exciting opportunities that our sponsorship provides to our clients, our colleagues and our communities.”
Classical music represents one of Credit Suisse's key themes in sponsoring cultural engagements worldwide. The Bank’s current global sponsorship portfolio includes the National Gallery in London, the Salzburg Festival, the Bolshoi Theatre, the Lucerne Festival, and the Shanghai Museum, among others.
