Creepy or Clever New Shirt Sponsorship?

Just when we thought we'd successfully copied the european shirt sponsorship model in the U.S., Burger King and spanish soccer team Getafe have unveiled a whole new twist on the time-honored tradition. Yesterday spanish football team Getafe announced a one year, $1.8 million shirt sponsorship with BK. This, of course, isn't the first time "the King" has made an in-game appearance.

Here's a look at the team's new garb.

So what's so different about this deal? In soccer a common way of celebrating a goal is to pull one's shirt over his head. When Getafe players hit paydirt, this is what fans, cameras and the competition will get a glimpse of:

A very clever, if creepy, marketing idea. However, BK may not be the only one paying a price for this sponsorship. The celebration, pioneered by Juventus striker Fabrizio Ravanelli, is actually a violation of the rules, punishable by penalty. This may not help Getafe's chances on the field, but a penalty here and there can't hurt BK's quest to make this thing viral. "This is a club with commitment and passion. Burger King's values of fun, fidelity and authenticity identify with the spirit of Getafe and their unconditional passion," said Elías Diaz of Burger King (Spain).

Let's just hope it doesn't cause euro soccer fans to emulate the crazy american college kid from this epic video: