Cumberland Farms Becomes Celtics Official Convenience Store

Framingham, Massachusetts-based convenience store chain, Cumberland Farms, has become the Official Convenience Store and partner of the Boston Celtics.

The Celtics logo will appear on drink cups and other items at the retailer while the Cumberland Farms logo will be courtside at TD Garden, and the brand will be promoted via announcements and promotions on the Jumbotron.

“We are excited to partner with the Celtics. Our customers will enjoy collecting branded team cups every time they reach for a Chill Zone. Our New England family roots make the brands a natural fit,” said Cumberland Farms President Ari Haseotes.

In a press release, the company also said it plans to share game tickets, in-game fan experiences, and other benefits of the sponsorship with employees.