Deal Flow 10/05/09

The Alamo Bowl has secured Valero Energy Corp. as title sponsor for an additional four years.

US Airways today became the official airline of the Philadelphia Flyers.

The Shine All Night Tour with Martina Mcbride and Trace Adkins which kicks off November 20th and covers 40 cities across the U.S. through the spring of 2010 will be sponsored by SunnyD, GAC and BC Powder.

Maker’s Mark has signed a sponsorship with the Indy Racing League as official bourbon.

IMG and the European Equestrian Masters have secured a sponsorship deal between the International Jumping of Paris and Gucci, who will become the title sponsor of The GUCCI MASTERS.

Peak has renewed its agreement with the IRL

National Football League Players Incorporated (NFL PLAYERS) and Airborne Mobile have announced a partnership which will give fans across North America the ability to customize mobile devices with images of their favorite NFL players.

Jeremiah Weed Southern Style Sweet Tea announced it will serve as primary sponsor of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray at Lowe's Motor Speedway on October 17th.

Britain's Department of Health is spending $1 million to sponsor episodes of The Simpsons, as part of its Change4Life campaign

Omega will be the new title sponsor of the Dubai Desert Classic and Dubai Ladies Masters over the next five years.

Village at the Yard will serve as the 2010 Sundance Film Festival official and preferred host site for film events, press junkets and hospitality

Volvo Trucks North America will extend sponsorship of the American Trucking Associations’ America's Road Team for its 2010 season.

Motorcraft and Ford’s growing national network of Quick Lane Tire & Auto Centers announced today they have extended their sponsorship of Bob Tasca III and Tasca Racing’s Shelby Mustang Nitro Funny Car.