Deal Flow 10/06/09

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ESPN has signed Levi’s as the presenting sponsor of its documentary series 30 for 30.

The Coca-Cola Co. has forged a multi-year marketing and sponsorship partnership with live concert producer Live Nation.

Pepsi will be presenting sponsor of a one-hour documentary about Hendrick Motorsports' 25th anniversary on ABC.

Lance Armstrong announced a new partnership with Anheuser-Busch's Michelob Ultra, which will involve him appearing in upcoming advertisements.

O’Reilly Automotive Inc. has signed an agreement to sponsor the 2009 Hall of Fame Showcase ncaa basketball tournament.

Qdos Entertainment has signed a sponsorship with Churchill, a British insurance provider.

Mobile services provider IDEA Cellular has entered into a one-year sponsorship deal with GMR Industries to become the principal partner of 'Delhi Daredevils'.

Mack Trucks announced Tuesday it would continue as a major sponsor of the Share The Road highway safety education program.