Deal Flow 10/13/09

Gannett today announced that its AutoPilot iPhone application will be sponsored by Hampton Hotels. >> story

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Dickies announced it will continue its partnership with Texas Motor Speedway from 2010-2012, which names Dickies as the official work wear of TMS.

The Buffalo Bills have renewed a sponsorship agreement with Integrity Distribution to make it the team’s official “office supply and furniture provider.”

The National Home Furnishings Association has named Serta as its official and exclusive mattress sponsor.

A major in-game sponsorship was announced today between Sega and Pizza Hut for the classic role play game Phantasy Star, Phantasy Portable 2.

Watch brand TW Steel has become a official supplier of the RACMSA Rally of Scotland in November.

VTech Communications announced its official sponsorship of the upcoming 2009 Voodoo Experience in New Orleans.

Fila, has signed a new deal as the official tennis clothing and footwear partner of the 2009 Sony Ericsson Championships - Doha.

Alcoholic ginger brand, Crabbie’s will sponsor the British Comedy Awards.