Deal Flow 10/15/09

Anheuser-Busch's newest brand extension, Bud Light Golden Wheat, will be the sole sponsor of Saturday Night Live on Saturday, October 17th, through an exclusive sponsorship with NBC. >> Full Story

Liberty Mutual Group will become the title sponsor of the Liberty Mutual Invitational, a local amateur charity golf tournament series that will hold 72 events across the U.S. in 2010.

El Grado Tequila was today named the official tequila of the Valero Alamo Bowl.

Palermo Villa Inc., a Milwaukee-based brand of frozen pizzas, has agreed to a sponsorship with the Milwaukee Bucks that will put the company's name on a lounge and dining facility the Bradley Center

Energy provider, Vectren Corp. will remain the title sponsor of the Dayton Air Show through at least 2012.

Lucas Oil Products has signed a title sponsorship of the Geoff Bodine Bobsled Challenge, a charity event that pits NASCAR pros against NHRA drivers.

Pepsi Max will replace Bridgestone as the title sponsor of the NFL International Series, which next will be held Oct. 25 at Wembley Stadium in London featuring the Tampa Bay Buccaneers and New England Patriots.

Sailing clothing brand, SLAM will partner with Yachting New Zealand as the official clothing brand of the New Zealand Sailing Team.