Oct 20, 2009 at 01:16 AM
written by

Deal Flow 10/17/09-10/19/09

Staples has extended its sponsorship of the Staples Center, with AEG, "in perpetuity." AEG contends that the arrangement is "the first lifetime naming rights extension for a major market arena."

Morgan Stanley will once against activate its $5 million presenting sponsorship of the Dublin, Ohio PGA Tour stop.

Nike and FedEx have renewed sponsorships with the NBA heading into the 2009-2010 season.

Nissan has reached an agreement with US Road Sports & Entertainment of Florida to become the official vehicle of the ING Miami Marathon and Half Marathon.

UMB Bank Colorado bought naming rights to the Denver Botanic Gardens' amphitheater in a three-year deal.

Konica-Minolta has extended their partnership with magazine and events group, Inside Lacrosse, to include title sponsorship of the Big City Classic and Konica-Minolta has renewed title sponsorship of the Face-Off Classic.

Rodney Strong Vineyards will assume the wine category in a three year sponsorship deal for Wells Fargo Center for the Arts, that takes over for Kendall-Jackson winery's old deal.

The Vail Valley Foundation has announced a three-year sponsorship agreement with Beyond Coastal Sun Care as the official sunscreen for the Foundation's athletic events.

Efes Pilsener and Euroleague Basketball have renewed their sponsorship agreement for three more years.

The Irish GAA and Allianz have announced an extension of the insurance company's sponsorship of the national football and hurling leagues through 2012.