Deal Flow 7-13-2009

The Breeders' Cup and Montblanc, manufacturer of luxury handcrafted timepieces, announced they have entered into a partnership, designating Montblanc as the exclusive promotional partner in the timing category for the 2009 Breeders' Cup.

WGN-America, Tribune Company's national cable network, today announced that Priceline.com has signed a 10-week sponsorship deal for its Sky Dives series hosted by Lee Abrams, Tribune's chief innovation officer and resident pilot.

Burger King has teamed up with Habitat for Humanity of Greater Miami. As part of the deal, Burger King has pledged a combination of $75,000 in cash and in-kind (time donation) to help build houses for local residents. Approximately 250 Burger King employees are expected to volunteer over the course of six months in the Habitat for Humanity community outreach effort.

New Leaders for New Schools Chicago, a program devoted to urban education reform through cutting-edge principal training and support, today announced that Southern Wine & Spirits of Illinois has become a corporate partner and is providing a three-year, full-event sponsorship.

Springbak performance-enhancing insoles has agreed to be an official sponsor of BYU athletics.