Deal Flow 7-15-2009

Chelsea Football Club has agreed to a three-year sponsorship extension with Samsung for their jersey sponsorship, which was set to expire in 2010. No financial details were released but reports are that it was an improvement on the $18.03 million/year deal already in place.

BP North America has signed a one-year agreement to become the “official fuel provider" of the Giants, according to SBD/SBJ's Terry Lefton. BP aims to use Giants' media and promotions as a platform for getting millions of fans to experience and gain awareness for the benefits of BP gasoline with Invigorate(R), a unique formula that helps cars run younger for longer(R).

Discovery Channel and Long John Silver's (a YUM! Brand) today announced a media sponsorship of Discovery Channel's 'SharkWeek.' The deal primarily revolves around co-branded content such as sweepstakes, quizzes, facts and videos on the Discovery Channel's SharkWeek microsite. Long John Silver's intends to use the partnership to promote the launch of their new product, Baja Fish Tacos.

Amway Global announced today that Marta, forward for the Los Angeles Sol of Women's Professional Soccer, has entered into a multi-year contract to endorse the company and its health and beauty power brands, NUTRILITE and ARTISTRY.