Deal Flow 7-20-2009

Military financial services provider USAA has signed a 10-year agreement to be presenting sponsor of the annual Army-Navy football game.

The International Ski Federation (FIS) and LG Electronics today announced an extension of their current sponsorship whereby LG Electronics will continue to serve as the title sponsor of the FIS Snowboard World Cup for the 2009/10 season.

Coke Zero has agreed to sponsor the launch of Turner's new mobile site for Adult Swim, which will include content and full episodes, trailers, ringtones, and wallpapers. Coke Zero will get featured placement on the site’s homepage as well as specific show roadblocks, co-branded banners, and pre-rolls.

Coca-Cola and Transport of London have entered into a one year agreement that will let the soft drink-maker provide up-to-the-minute underground updates at Picadilly Circus via a digital billboard dubbed the 'Tube Ticker.' The partnership is part of Coca-Cola's Open Happiness campaign, according to Brand Republic.

Brunswick Billiards announced its sponsorship of the Billiard Education Foundation (BEF) Junior National 9-Ball Championships. Brunswick has been a long time supporter of the event and this year will supply a cash donation and product-in-kind.