Deal Flow 7-21-2009

IBM has renewed its U.S. Open tennis sponsorship at a value of $20 million over the next four years.

Beer company Carling has signed a three-year, appx $130,000/yr deal with the Irish Football Association (IFA) to sponsor the Premiership. The deal is expected to be the biggest investment in Irish League history.

The International Tennis Hall of Fame has announced that Campbell Soup Company has extended their agreement as the title sponsor of the Hall of Fame Tennis Championships played for the Van Alen Cup through 2012.

The Chicago Bears have signed a practice jersey sponsorship deal with NorthShore University HealthSystem. The Bears are the fourth NFL team to sign a 'practice jersey sponsorship' with at least five more expected to do so before training camp starts next week.

The Washington State Lottery launched a scratch-off ticket with the Seattle Seahawks on Tuesday, now that the NFL owners have agreed to allow team logos to be used on lottery tickets. The deal is the sixth of its kind between NFL teams and state lotteries since the league approved lottery partners back in March.