Deal Flow 7-22-2009

Washington’s Lottery has agreed to issue a scratch-off game with the Seattle Seahawks. The deal is the sixth of its kind among NFL teams and state lotteries since the league approved lottery partners back in March.

SpongeTech Delivery Systems, The Smarter Sponge will be an official partner at the 9th Annual Nautica New York City Triathlon on Sunday July 26, 2009.

Carfax will be the title sponsor of its first-ever NASCAR Sprint Cup Series race, the CARFAX 400, on Sunday, Aug. 16. The event follows the NASCAR Nationwide Series CARFAX 250 race on Saturday, Aug. 15 as part of the "Show Me the CARFAX Race Weekend" at Michigan International Speedway.

The UAE Football Association (UAE FA) grew its sponsorship portfolio for the coming season with the addition of Al Ain Mineral Water as its latest partner.