Jul 27, 2009 at 10:39 PM
written by

Deal Flow 7-27-2009

Orange has agreed to be a lead sponsor of the competitions of the Confederation of African Football (CAF) over the next 8 years. In particular, CAF’s flagship competition will now be known as Orange Africa Cup of Nations.

Sony Computer Entertainment America has announced that it will be sponsoring the Alli Dew Tour for the 5th year in a row. Sony will offer access to the latest PS3 and PSP games via the PSP Zone, a play with the pros promotion and sponsor the Playstation Player of the Year award.

Nike and the WNBA have extended their 12-year partnership, which began with the WNBA's inception. The new multi-year deal gives Nike courtside signage and advertising blocks during WNBA national game telecasts.

The British Virgin Islands Tourist Board will be a contributing destination sponsor for the 2009 Bank of the West Classic Tennis Tournament. Progressive Insurance also signed on as a sponsor of this week's event.

The English & Wales Cricket Board (ECB) has replaced a long term sponsorship with Vodafone with Brit Insurance at an estimated £4 million per year, the same rate as Vodafone was paying.

In celebration of Hispanic Heritage Month, Nordstrom is partnering for a second year with Latino Art Beat, a Chicago-based not-for-profit arts organization, to feature art from their "What Hispanic Heritage & Culture Means to Me" contest at Nordstrom stores and online at nordstrom.com.