Deal Flow 7-28-2009

Soccer United Marketing (SUM) today announced a multi-year sponsorship with AT&T that make AT&T the official communications partner of the U.S. men’s and women’s national teams and MLS.

Roush Fenway confirmed that Crown Royal will be the lead sponsor for Matt Kenseth's #17 car at Roush-Fenway Racing, taking over for Dewalt's 12 year relationships with the NASCAR team.

Johnsonville Sausage renewed its sponsorship of MLS' D.C. United for the rest of the 2009 and the 2010 seasons. It first became sponsor of the soccer team and an RFK Stadium advertiser in May 2008 for the rest of the year.

The St. Louis Rams have agreed to a 3-year practice jersey patch deal with American Airlines. The Rams are the fifth team to officially sign a jersey patch sponsorship to date.

Delta Air Lines Inc. has signed on as the “Official Airline of the Minnesota Vikings." Delta, takes over for Northwest, after acquiring the Minnesota-based airline last year. In addition to receiving marketing assets, Delta will serve as the Vikings’ team-charter airline for all road games.

Billabong has announced its continued sponsorship of the Billabong Cloud 9 Invitational in the Philippines. The new, three-year deal ensures Billabong naming rights sponsorship of the Philippine’s premier surfing event until 2012.