Deal Flow 7-29-2009

WWE today announced a major partnership deal with 7-Eleven convenience stores and Pepsi Max to promote the Summerslam PPV on August 23 in Los Angeles.

Today, Kia Motors teamed up with ABC.com to produce a five-episode Web series for the network's Web site, ABC.com called "Mysteries of the Universe."

Indianapolis' 500 Festival announced today Finish Line signed a multi-year agreement as title sponsor of the Finish Line 500 Festival 5K and associate sponsor of the OneAmerica 500 Festival Mini-Marathon. The 2010 Mini-Marathon and 5K take place on May 8, 2010.

Havaianas has secured a deal to sponsor the Big Chill festival, it's first major sponsorship in the UK. The deal, managed by live music commerce agency Big Fish, sees flip-flops brand sponsor a ‘Stop the City with Havaianas' area at the festival.