Deal Flow 7-31-2009

The Tennessee Lottery have agreed to partner with the Tennessee Titans on a co-branded lottery game that provides a variety of prizes including the chance to win Titans Club season tickets for 20 years, and cash prizes of up to $100,000.

The Route 66 Marathon finalized a deal for Williams Companies, a major energy and communications company based out of Tulsa, to become the title sponsor for the next three years.

The Wayne County Airport Authority (WCAA) has approved a sponsorship and beverage "pouring rights" agreement that makes the Pepsi Bottling Group the official beverage partner of Detroit Metropolitan Airport. Aside from pouring rights, PBG will initiate marketing programs and advertising to engage travelers, promote the airport and drive incremental beverage sales. The deal runs through 2016 and is estimated to generate more than $1 million annually for the airport.