Deal Flow 8-17-2009

Vail Resorts, Inc. announced today a four-year sponsorship agreement with World Champion American skier Lindsey Vonn. Vonn, a two-time World Cup Overall champion, is preparing for her quest to win an “epic” five gold medals at the 2010 Olympic Winter Games.

Nike Canada and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) announced today that Nike has been named the Official Supplier of high performance sporting goods for the upcoming Games

Sevilla today announced that they have a new shirt sponsor, with Asian online gaming company 12BET replacing 888.com for the next two seasons.

Flavored milk brand FRijj has signed a £2m deal to become the new sponsor of Sky TV's Saturday morning football show, Soccer AM.