Deal Flow 8-18-2009

The Breeders' Cup announced today that Dos Equis has agreed to become the official Beer sponsor of the 2008 Breeders' Cup World Championships. As part of the agreement, Dos Equis will have exclusive marketing rights on-site at Santa Anita Park for the 25th running of the Breeders' Cup World Championships to be held October 24-25, 2008.

Women’s Professional Soccer and the U.S. Coast Guard announced Tuesday that the The U.S. Coast Guard will be the presenting partner of the WPS All-Star Game. The partnership is the fifth national partner for WPS. As part of the All-Star sponsorship, the Coast Guard logo will appear on the front of the WPS All-Star Team jerseys.

Norwalk's Seaport Association Oyster Festival announced that First County Bank has raised its sponsorship participation to $10,000 and becomes the official sponsor for Family Day.

Kid Rock has made an official $20,000 sponsorship of the Arts, Beats and Eats Festival in Downtown Detroit.