Deal Flow 8-19-2009

Aeroflot will be the official airline of the 2014 Sochi Winter Olympics, pledging $100 million in money and services between 2009 and 2016.

The Toronto International Film Festival has announced P&G Beauty and Skyy Vodka as official sponsors.

Maple Leafs Sports & Entertainment has signed MasterCard Canada as the title sponsor of the new Maple Leafs practice facility.

Canada’s Olympic Broadcast Media Consortium today announced it has secured customized cross-platform media packages with 22 key Canadian companies for the 2010 Winter Games, including Air Canada, Canadian Pacific Railway Limited, COLD-FX, McDonald’s Restaurants of Canada Limited, RONA and Samsung Electronics.