Deal Flow 8-4-2009

The Dallas Cowboys announced today that it's extending its contract with Direct Energy as the "Official Electricity Provider to the Dallas Cowboys and Cowboys Stadium." The Dallas Cowboys are also teaming up with the Texas Lottery Commission on a new co-branded scratch-off game.

LG Electronics was named title sponsor of F1 Rocks, a global music event run by Universal Music and Formula1.

The New York Mets today unveiled an official partnership with Puerto Rico Tourism.

Wilston Tennis was named an official partner of the Malaysian Open.

New York Football Giants, Inc. and the Connecticut Lottery Corporation have entered into a licensing agreement that will launch a Giants-branded scratch ticket game across the state of Connecticut this fall.

SpongeTech will become an official sponsor of the New York Giants as well as receive shared branding on the Giants game day press backdrop. This placement will provide SpongeTech with premium exposure during every post game press conference this season.

Equisport Insurance announced it will sponsor the 2009 USEF Pony Finals National Championships later this week in Lexington, Kentucky.