Deal Flow 8-5-2009

Procter and Gamble has agreed to agreed to sponsor the newly-created "official locker room products" of the NFL category, in support of the 13 P&G brands.

The Los Angeles Angels of Anaheim announced a new partnership with MonaVie, making MonaVie EMV the official healthy energy drink of the Major League Baseball team.

Lifetime Television and The Weinstein Company have signed an integrated marketing alliance with L’Oréal Paris and Garnier for the sixth season of Project Runway and its all-new companion series, Models of the Runway.

The Green Bay Packers have partnered with the Wisconsin Lottery to run a co-branded lottery game, like many other NFL teams have recently announced following a March NFL ruling allowing the practice.