Deal Flow 8-7-2009

Continental Airlines will be the headline sponsor of the London Tower Festival 2009 as it seeks to engage with business travellers who are arts and music lovers.

Frito-Lay has teamed up with the Carolina Panthers as an official sponsor in a deal that includes branded packaging on Lay's, among other assets.

The Toronto Blue Jays andThe Stanley Works have reached a sponsorship agreement running through the 2012 season. Key elements of the deal include sponsorship of a left centerfield outfield wall sign at Rogers Centre, which will feature a 10-ft. tall by 40-ft. wide Stanley sign.