Deal Flow 9-1-2009

Tomorrow, The Motor City Bowl will officially announce Little Caesar's as the game's new title sponsor.

Procter & Gamble has signed a sponsorship with the U.S. Olympic Committee that will align 17 of its feminine and household brands with the USOC through the 2012 games.

Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New York City.

The 5th annual New York Television Festival is partnering with Microsoft's MSN, Zune and Xbox for this year's event September 21st-26th.