Sep 11, 2009 at 10:13 PM
written by

Deal Flow 9-11-2009

Mercedes-Benz has agreed to be the official car of this year's London Fashion Week. The automaker is already a leading sponsor of many other fashion weeks throughout the world, including New York Fashion Week.

Herbalife Ltd., a global nutrition and direct-selling company, today announced that it has completed an agreement with one of Spain`s leading La Liga football teams, Valencia CF, to become an official sponsor. In addition, Herbalife becomes the Official Provider of Nutritional Products.

Honda (UK) Motorcycles has signed a sponsorship with the Tour of Britain and will support the week-long race with a fleet of ST1300 Pan European bikes being used by ITV4’s television production company covering the nationwide event.

Lance, Inc. today formally announced a multi-year agreement to promote their popular Lance Sandwich Crackers and Tom’s Salty Snacks lines through sponsorship of Marcos Ambrose and the JTG/Daugherty Sprint Cup entry.