Deal Flow 9-14-2009

Standard Chartered bank will replace the Danish beer Carlsberg as Liverpool's primary sponsor next season in a deal worth 80 million pounds ($134 million) over four years.

BB&T Corp. has signed a sponsorship deal with the University of Alabama football program.

Dell has renewed its sponsorship of the MTV Europe Music Awards.

The Denver Broncos have teamed up with the Colorado State Lottery to launch a scratch off game.

Cash4Gold today announced a three-fight sponsorship with MMA fighter Gray "The Bully" Maynard beginning with his next fight against Roger Huerta.

MTC announced a three-year extension of their sponsorship agreement with Cricket Namibia (CA) at a rate of N$2,5 million dollars annually.

The Australian Grand Prix Corporation today announced Iveco (Industrial Vehicles Corporation) as the new naming rights partner of the Australian Motorcycle Grand Prix.