Deal Flow 9-15-2009

The Winter Dew Tour announced that Totino’s has signed on as event title sponsor for the first stop of the 2009-10 season. Totino's recently decided not to renew their X Games sponsorship.

The $354 million Downtown Dallas arts compex will be known as the AT&T Performing Arts Center in a deal with the telecom giant announced today.

Valencia has agreed to carry a sponsor on their shorts, reaching a deal with Herbalife.

Coca-Cola is partnering with Clemson University’s athletic department and the Solid Green campaign to increase recycling on home football game days.

Credit Suisse has signed a deal with CNBC to sponsor a new five-part series called Executive Vision.

BMW has agreed to sell its Formula 1 team to Swiss-based Qadbak Investments.

THE WRU has announced a one-year extension to its shirt sponsorship deal with SA Brain & Co Ltd which will ensure a further six-figure contribution to Welsh rugby.