Deal Flow 9-17-2009

Samsung Mobile and Texas Motor Speedway announced that they will extend the eight-year title sponsorship. The Samsung 500 will be called the Samsung Mobile 500 beginning next year.

Verizon Wirelesswill assume sponsorship of the Florida Gators, extending the deal it inherited in its Alltell acquisition last year.

The Dallas Mavericks will have HDNet as its practice jersey sponsor for the upcoming NBA season. HDNet logos will also appear on the practice court and on coaches' practice uniforms.

Texas Farm Bureau Insurance has signed a two-year title sponsorship agreement for the Baylor-Texas Tech football game to be now called the Texas Farm Bureau Insurance Shootout.

Sun Life Financial will be the title sponsor of the Sun Life Frozen Fenway series of outdoor hockey events at Fenway Park.

The Charlotte Bobcats has signed Sonic America's Drive-In to an official sponsorship.

Summit Place Kia announced a sponsorship with the University of Michigan athletic department making it the official Automotive Partner of Michigan Athletics.

Stater Bros. Supermarkets is again title sponsoring the Route 66 Rendezvous car show, the thirteenth straight year that Stater Bros. has been the title sponsor.