Deal Flow 9-18-2009

Nascar's Mark Martin will have a new primary sponsor at the Sprint Cup level for the 2010 season, Go Daddy.com

Volkswagen became a sponsor of the 2014 Winter Olympics and will be the official automobile partner.

The Meydan Group, which is building a huge facility called Meydan Racecourse inside a larger commercial development in Dubai, has signed on as major sponsor of the 2010 Alltech FEI World Equestrian Games

Virginia Commonwealth University has signed Verizon Wireless for its arena at the Siegel Center in a five year, $850,000 deal.

Brawn GP has announced a partnership with Canon for the upcoming Singapore Grand Prix.

PickupTrucks.com will be a sponsor of the PickupTrucks.com Stage at the State Fair of Texas.