Deal Flow 9/19-21/2009

Three more companies have signed on as corporate sponsors, raising an additional $8.6MM, for the new Louisville arena under construction: Hillary Lyons, Stockyards Bank and Kentucky Employers Mutual Insurance.

UEFA and adidas have extended their long-term partnership for UEFA EURO 2012 and UEFA EURO 2016.

The Pro Football Hall of Fame has signed its first sponsorship deal with Van Heusen and JC Penny.

Lucas Oil Products has signed a multi-year agreement that renews its title sponsorship of the NHRA Lucas Oil Drag Racing Series, through the year 2012.

Covidien announced it will be the presenting sponsor of the American Diabetes Association`s Diabetes EXPOs in New York City and Minneapolis.