Deal Flow 9/25/09

Omega has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games.

Future Shop and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL).

JetBlue Airways announced it is again the presenting sponsor of the second annual New York Surf Film Festival.

Treasure Island Resort & Casino has signed on as a founding partner for Target Field, the Minnesota Twins announced

Tasty Baking Company, makers of the Tastykake snack line, today announced a multi-year, multi-platform marketing alliance with the Pittsburgh Steelers.

The Buffalo Bills have extended their sponsorship with The Pepsi Bottling Group as the official soft drink of the Buffalo Bills.

The Buffalo Bills announced that they have renewed their sponsorship agreement with Buffalo RV for an extended 3-year term.

The Minnesota Vikings have signed sponsorship deals with Caribou Coffee and the Minnesota Army National Guard that will give both sponsors an increased presence at the Metrodome on game days.