Deal Flow 9-3-2009

The Edmonton Oilers announced that the team has signed a multi-year, multimillion-dollar sponsorship deal with Telus.

AAA Mid-Atlantic extended its sponsorship with the Philadelphia Eagles and Lincoln Financial Field through the 2013 NFL season.

RONA, a major Canadian distributor and retailer of hardware, home improvement and gardening products, has announced a new deal with Maple Leaf Sports and Entertainment to become the Official Home Improvement Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL).