Deal Flow 9/30/09

The New Jersey Nets have signed 10 new sponsors heading into the season including Mars, Zappos.com, LTJ Arthur, MetroPCS, CURE Auto Insurance, Electronics Expo, the Fontainebleau Miami Beach, Hotelplanner.com, Lucky Strike Lanes and Pirate's Booty snack food

Navistar has renewed its title sponsorship of the LPGA event in Prattville, Alabama.

AirTran Airways announced today that it has become the official airline of the Orlando Magic.

UPS has signed a "tier two" sponsorship with London 2012.

Metro, an Ontario grocery chain, has teamed up with the Toronto Maple Leafs and Toronto Marlies in a sponsorship for the 2009-10 NHL and AHL hockey season.

THQ has sponsored Animal Planet in support of its new game, World of Zoo.