Deal Flow 9-8-2009

Danish brewer Carlsberg signed a four-year sponsorship deal with the English Football Association on Tuesday

Bell Helicopter has agreed to remain the title sponsor of the Armed Forces Bowl through at least 2011, with options for the following two years.

JetBlue Airways today announced a three year partnership to become the Official Airline Partner of the New York Jets.

Gap is sponsoring American Woman: Fashioning a National Identity, the spring 2010 exhibition at The Metropolitan Museum of Art's Costume Institute.

PokerStars.net, the world's largest poker school, today announced its sponsorship of the High Heels Poker Tour (HHPT). Founded in 2007, the HHPT was created to empower women who want to become champions in the growing world of poker.