Deal Flow 9-9-2009

Speedo has renewed its sponsorship of gold medal winning swimmer, Michael Phelps in a new four year deal running through 2013.

Fifth Third Bank is now the new “Official Bank of the Cincinnati Bengals,” in a deal announced Wednesday.

The Miami Dolphins and AT&T have agreed to add a practice jersey patch to the company's current sponsorship of the team. The Miami Dolphins are the 18th NFL team to secure a sponsor patch deal on their practice jerseys.

The NHL's Columbus Jackets have signed a sponsorship deal with Atlas Butler Heating and Cooling that will run through the 2010-11 season.

Independence Blue Crosstoday announced its second year sponsorship of the American Diabetes Association's (ADA) Step Out: Walk to Fight Diabetes.

Amgen has signed on as the presenting sponsor of The Dempsey Challenge: A Journey for Hope, a cycling and 5K fundraising event scheduled for October 4 in Lewiston, Maine.