Nov 30, 2009 at 07:12 PM
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Deere & Co. Renews with PGA; Exciting Footage Revealed

Today, Deere & Company and the PGA TOUR announced a six-year extension of Deere's title sponsorship of the John Deere Classic, as well as a two-year extension of it's official marketing agreement with the TOUR, continuing both through 2016.

Why does Deere & Company sponsor the tournament? The company's CFO offers up these three reasons:

  • Global exposure for equipment and services.
  • Raises millions of dollars to charities.
  • Puts $25M into the local economy.

    Given the doom and gloom, you'd think the PGA Tour would show a little more enthusiasm around an official and title renewal! At least 10 other tournaments have title sponsorships that expire after 2010, according to AP reports.