Mar 19, 2012 at 01:30 PM
written by

Dell Expands Music Platform With New Festival Partnerships

Dell and YouTube have developed an exclusive partnership to deliver live webcasts for four major music festivals in 2012: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits. Through Dell's technology and YouTube's global reach, music fans will get access to more live music including multiple live channels, behind-the-scenes content and exclusive artist interviews.

"As a platform, YouTube is committed to bringing original content and unique music experiences to fans, artists, and festivals in a way that benefits the entire music ecosystem," said Robert Kyncl, global head of content for YouTube. "This live streaming partnership is an exciting example of our commitment to music and YouTube is thrilled to join Dell in bringing four incredible festivals to the world's largest stage and a diversity of music to fans worldwide."

The announcement coincides with a panel YouTube will be hosting at SXSW in Austin entitled "How YouTube Festival Webcasts Changed the World."

"Enhancing the music experience for customers is what the collaboration with YouTube is all about," says Michael Tatelman, vice president, Dell North America Consumer. "Dell has a long-standing tradition of supporting music lovers, and all of these festivals have their own cool, unique vibe framed by the music culture of each city. Now with Dell technology, we are able to share that special vibe with millions of music lovers around the world via concert live streams," Tatelman said.

Producing live streams and video content for music festivals requires a high-end, accelerated workflow that enables near real-time video production. Through the new partnership, cameras positioned throughout the festivals will capture performances, crowd shots, interviews and other content which will be edited on Dell workstations and then uploaded to multiple simultaneous channels on YouTube.

Dell's expanded music partnership platform comes on the heels of its 2011 relationships with Lollapalooza and Austin City Limits Festival.

"Timing is everything when you're providing online, HD video and audio content during large festivals," Daniel Gibbs, video director for C3 Presents, the event production company for ACL and Lollapalooza, said. "Thanks to Dell Precision workstations and Adobe Premiere Pro software, we were able to cut production time in half, bringing more live music, backstage action, audience interaction and festival footage online than ever before."