Delta Hops The Pond For Chelsea Deal
Delta Air Lines has signed a multi-year deal to become Chelsea Football Club's official airline. Delta will be exclusively designated as the "Official Airline Partner of Chelsea FC" and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conducted at Chelsea's stadium around Premier League home matches.
Delta's sponsorship of the Champions League' 2012 champion is the airline's first sponsorship of a UK soccer club, though activation of the deal will start in the U.S. as the team tours the states this July including a stop at Delta-sponsored Yankee stadium. In the United States, Delta sponsors sports teams including baseball's New York Yankees, hockey's Los Angeles Kings and American football's Minnesota Vikings.
As part of the deal, Delta will receive entitlement space at Stamford Bridge's Millennium Hotel, enabling the airline to entertain guests at Chelsea's home in a Delta-branded environment.
"We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network," said Perry Cantarutti, Delta's senior vice-president for Europe, the Middle East and Africa. "Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the UK and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."
Officials today said that the airline's sponsorship of Chelsea FC allows Delta to reach an international audience of more than one billion.
"It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation," said Chelsea FC Chief Executive Ron Gourlay. "Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe."
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