DHL To Transport Man-U Through U.S. Tour
DHL, Manchester United’s Official Courier and Logistics Partner, will be the title sponsor of the Club’s summer tour through the United States. The tour, lasting three weeks and starting in July, is scheduled to hit Boston, Seattle, Chicago, New Jersey and Washington DC.
Through the title sponsorship, DHL has secured rights including player and club legend appearances, tickets, hospitality, branding and advertising opportunities. DHL will also transport the team to each game in a DHL branded bus.
“The team is really looking forward to going back to the US. The tour is great preparation for the season and the facilities over there are fantastic," Manchester United manager, Sir Alex Ferguson said. "I’m looking forward to some good football and the chance to meet our fans in the US.”
“Our sponsorship of the Manchester United USA Tour 2011 provides an outstanding opportunity to promote DHL’s brand in major U.S. markets and reinforce DHL as the specialists in International," CEO Ian Clough of DHL Express U.S. said. "We’re excited to team up with Manchester United, a truly global sports brand whose international footprint mirrors our own.”
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