Oct 20, 2010 at 06:46 PM
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Disney Inks Ocean Spray Deal

Walt Disney Parks and Resorts and Ocean Spray have cut a new deal that will bring the Ocean Spray cranberry to a number of retail points at Disney parks, including a new presence at Disneyland Resort in Anaheim, Calif., Disney World Resort in Orlando, Fla., and Disney Cruise Line.

Disney will now offer Craisins Dried Cranberries at various retail locations, including theme parks, cruise ships, meeting rooms and hotels. The product will also be highlighted in new signature salads and Cranberry muffins and sold in fruit cart stands and kiosks inside the theme parks. The companies are also joining together to launch a special, co-branded version of Craisins Dried Cranberries packaging featuring Chip 'n Dale that will be used on Ocean Spray products sold on Disney properties.

"Ocean Spray is proud to form one of the largest partnerships of its kind in our history, with such a world-class organization as Disney that shares our wholesome, good-for-you focus," said Randy Papadellis, CEO of Ocean Spray. "We look forward to working with Disney, and we're pleased that Disney guests will now be able to enjoy the cranberry's great taste and health benefits and also learn about its unique American heritage."

As a part of Ocean Spray's commitment to educating consumers about the taste, health and heritage of the cranberry, the company will build cranberry bog displays during Disney's California Food & Wine Festival and the Epcot International Food & Wine Festival.

"Ocean Spray shares our company's commitment to providing guests who visit our theme parks with high-quality, well-balanced snack options," said George Aguel, senior vice president, Corporate Alliances and Operating Participants, the Walt Disney Company. "This agreement will provide Ocean Spray with opportunities to share its story with millions of guests from around the world in a memorable way and provide our guests with additional healthy options."