Apr 06, 2010 at 04:06 PM
written by Styleite

DKNY Plays Ball With The Yankees

Donna Karan’s latest marketing move may seem a little out of left field, but if there’s one brand more iconically New York than DKNY, it’s the Yankees.

WWD reports that DKNY has just signed a long-term and multi-dimensional sponsorship deal with the reigning World Champions of baseball. Mark Weber, chairman and CEO of DKNY, Inc. as well as parent company LVMH, told WWD.