Jul 23, 2010 at 04:09 PM
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EA Sports Selected as Premier League Tech Partner

EA and the Premier League on Thursday announced that EA SPORTS has become the Official Sports Technology Partner of the Premier League, expanding EA's current partnership with the League by four additional years. EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA SPORTS will also sponsor the Player Performance Index and will explore new ways to utilize more in depth Barclays Premier League statistics in future iterations of EA SPORTS products.

“As the most watched domestic soccer competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of the most passionate soccer audiences in the world,” said Matt Bilbey, Vice President of Soccer, EA SPORTS. “Partnering with the Premier League further establishes EA SPORTS and its FIFA franchiseas the ultimate, authentic soccer gaming experience. We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans enjoyment of Barclays Premier League soccer on and beyond match day each week.”

In the exclusive role as Official Sports Technology Partner of the Premier League, EA SPORTS will explore new ways to leverage actual match and performance data to deliver improved interactive soccer experiences.

"We are extremely pleased that EA Sports has had the foresight to enter into this exciting new partnership that will connect with Barclays Premier League fans in new and inventive ways," Premier League director of sales and marketing, Richard Masters said. "Fans have a thirst for statistics and information and that is something that the Premier League, working with EA Sports, will provide to a level not seen before in professional football."

photo credit: easports.com