Esurance Signs Up for U.S. Open Tennis
Esurance has signed on as an official sponsor of the 2010 US Open. The comprehensive partnership includes on-site presence, media support of tournament television broadcasts, and an extensive prescence on USOpen.org, the official website of the US Open.
On-site at the 2010 US Open, Esurance will be provided with both courtside and ring signage in Arthur Ashe Stadium, as well as a booth on the grounds of the USTA Billie Jean King National Tennis Center. In line with its overall corporate philosophy, Esurance will support the US Open's Green program, by sponsoring distribution of New York City Subway MetroCards at select times during the two-week tournament. The USTA has instituted a wide-ranging green program at the US Open, one component of which is to encourage attendees to take mass transit to the competition.
"From the very start, we've worked hard to make Esurance a green company and the bigger we grow, the more important this objective becomes," said Gary Tolman, president and chief executive officer, Esurance. "We are proud to partner with the USTA, an organization which shares our commitment to increasing awareness about the small things each of us can do to help protect our environment for years to come. We look forward to an exciting tournament this year from some of the top names in tennis."
Additionally, Esurance plans to add a US Open "official sponsor" tag to its current television advertising campaign, running during the CBS Sports and Tennis Channel broadcasts of the U.S. Open. The direct-to-consumer auto insurance company will also have a significant presence on USOpen.org, the official website of the US Open. In addition to banner ads, Esurance will be included in USOpen.org's daily e-newsletter.
"We are pleased to work with an innovative company like Esurance, whose support of the US Open will reach fans on-site, online, and on television," said Harlan Stone, chief business and marketing officer for the USTA. "We are especially grateful for their support of our US Open green programs. The programs have become one of our most successful initiatives in recent years, and have substantially reduced the overall carbon footprint of the tournament."
