Experiential: Snack Co Puts 'Human Lab Mice' In A Hamster Wheel

Ahhh, what people will do for free snacks. Australian snack company Fantastic Delites set out to see just how far they would go and judging from this video, the line was not drawn at dressing up as mice and running in a hamster wheel. The experiential campaign from Clemenger BBDO Adelaide is definitely worth a watch.

via PSFK.com #activationstag