Eyewear Co. Promotes New Products With Pop-Up Schoolbus

NYC-based hipster eyeglass vendor, Warby Parker, has come up with a novel way to make eyewear interesting. The brand is on a nine-city “class trip," with renovated school bus and all. The interior, which has been gutted and now features a plethora of the online retailer's products, has been refashioned to look like the inside of a professor's office. The nine-city tour running throughout the Fall is sponsored by American Express. Learn more at warbyparkerclasstrip.com.

Hat tip: PSFK.com

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