Fashion Week Expands Sponsor Roster; Adds O.N.E.

Leading designers will be joined by carton water when Mercedes-Benz Fashion Week kicks off in New York on September 10th.

Today, IMG and One Natural Experience (O.N.E.) announced its official sponsorship of Mercedes-Benz Fashion Week in New York City. O.N.E. Water, which offers 500 ml water in Tetra Pak cartons, will be sampled to all guests attending shows, backstage and inside the Tents throughout the week. This sponsorship marks the first time that carton water will be featured as an official water sponsor.

"One can't get through MBFW without lots of hydration...so it is especially exciting for us to be introducing all attendees to O.N.E. Water. Offering an eco-chic healthy water to all our fashion industry guests who thankfully are becoming more aware and conscious of sustainable products, will make a lot of fashionistas very happy," commented Fern Mallis, Senior Vice President of IMG Fashion.

O.N.E. Water is 100 percent pure, comes from a sustainable source in Canada and is packaged in Tetra Pak cartons made mainly from paper, a renewable resource.

"We feel this is a great opportunity to present the benefits of carton packaging to some of the most influential trendsetters in the U.S.," said Carla Fantoni, Director of Marketing, Tetra Pak U.S. and Canada. "Consumers across the nation already associate carton packaging with environmental friendliness and this awareness and passion for cartons will only continue to grow. We look forward to seeing how consumer response to using carton packaging evolves."