Festival Sponsor Reengineers Port-A-Potties To Make Music
Festival sponsors can add real value to events in the most unlikely of places. Via PSFK, here's one.. interesting.. example. Argentine mobile phone company, Personal, and its agency TBWA Buenos Aires, re-engineered porta-potties to make music each time they were used perhaps making the wait time at the 50,000 fan Personal Fest a little more bearable.
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