Apr 30, 2019 at 12:00 AM
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Find Perfect Sponsors for Your Event Audience with Sponsor Demographics

SponsorPitch, an NYC-based real-time recommendation engine for sponsorship, is excited to announce the launch of sponsor demographics and psychographics to help sponsorship sellers find the most appropriate sponsors for any audience and to help sponsors better understand their own audience and the sponsorship opportunities with highest relevance to their customers.

“When pitching potential partners, we use several different tools, including SponsorPitch, to help with prospecting, says C.J. Simmons, Senior Manager, Corporate Partnership Analytics at Monumental Sports and Entertainment. "Our goal in using data is to see how our fans and their demographics and habits align with a potential partner’s mission."

Demographic data will be used to filter sponsors at SponsorPitch.com/sponsors, display unique demographics insights on over 10,000 sponsor pages, in sponsorship category reports and to improve SponsorPitch's algorithmic sponsor recommendations on proposals. Sponsors can be filtered by gender, age, income, ethnicity, location and interests.

“This is the latest iteration of SponsorPitch's commitment to add groundbreaking features that connect the most appropriate sponsors and opportunities from our ecosystem of over 20,000 companies through real-time data,” says Kris Mathis, CEO of SponsorPitch. “In conjunction with searching for sponsors by sponsorship spend, locations and category; the new availability of sponsor demographic data across our platform will take targeting to a whole new level ultimately saving time and producing better performing partnerships."

"Finding areas where we can synergize the goals between the two companies allows the partnership to flourish," says Simmons. "The usage of data is prominent at Monumental by providing credence to our decision-making process especially as it relates to corporate partnerships.”

Sponsor demographics are currently available to SponsorPitch's Professional and Enterprise-level users.

You can start using SponsorPitch's demographic filters at SponsorPitch.com/sponsors. For more info, view the official release here.