Ford, Coca-Cola & AT&T Return For American Idol's 10th Season

Ford, Coca-Cola and AT&T all returned for the 10th season of American Idol tonight. The official announcement of their return came this afternoon from FOX and FreemantleMedia.

Ford, a partner since 2002, is returning as the official automotive sponsor and will continue to feature vehicles alongside the show's contestants in exclusive Ford music videos.

The “Coca-Cola Judges Cup Design” program is back. Fans can develop their own special cup graphics at www.mycokerewards.com for a chance to have their cup design appear in the show and win a trip to attend an AMERICAN IDOL broadcast, as well as get a look at exclusive behind-the-scenes AI content.

AT&T is partnering with handset-maker Motorola, as the official wireless sponsor of AMERICAN IDOL. In addition to unlimited text-voting during each show, AT&T will distribute exclusive IDOL content on mobile phones and and running a $10 million text to win sweepstakes around the 10th season of the show.