Feb 02, 2010 at 03:04 PM
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Former Ticketmaster Execs Launch Tech-Based Sponsorship Agency

On the heels of TicketMaster's $2.5 Billion merger with Live Nation, three former Ticketmaster executives are striking out on their own and launching a Nashville-based sponsorship agency, . According to a release, the technology-based agency, launched by former Echo execs Tawn Albright, Kevin Brown, and Joe Kustelski, will focus on connecting sponsor brands to consumers in the music and sports industries, with a heavy focus on digital.

“The response so far to our unique model has exceeded all expectations. We’re busy growing the team, building out our technology platform, and we’re beyond excited to take this next step.”

The trio met at Echo, Ticketmaster Entertainment’s digital marketing firm, where Albright served as CEO, Brown led Strategic Marketing, and Kustelski was Vice President of Product & Technology.

“From my days at The Coca-Cola Company in corporate development to Ticketmaster and Echo where we managed the digital presence for more than 250 artists, festivals, and properties; sponsorships have become the glue in connecting brands to the entertainment industry. The way the industry is moving, brands are demanding more value in the form of measuring data and proving ROI. We see a major opportunity to activate brands and fans in a meaningful, relevant, and interactive way,” stated Albright.

Rockhouse Partners’ initial clients include C3 Presents (Lollapalooza and Austin City Limits Music Festival), Lance Armstrong and the RadioShack Pro Cycling Team, Next BIG Nashville, the Tennessee State Fair, Nashville agencies like redpepper, and other entities across the entertainment vertical. The company’s target clients are sponsorship brokers, live entertainment properties, brands and their agencies, sports entities, advertising/marketing firms, and media companies.

“We launched this venture hell-bent on not creating just another digital marketing firm. We’re creating scalable technology products that address specific business opportunities, we understand the value of data, and we bake measurement into everything we do,” said Kustelski.